Playing With Wire » PR The Internet Startup Blog Wed, 20 Jul 2011 18:45:29 +0000 en-US hourly 1 Use Amazing Unified URLs for Fame Wed, 22 Nov 2006 13:45:00 +0000 I was reading on Pronet Advertising that URL’s Matter. Basically the article states that because Pronet Advertising had three different URLs to the same thing listed in they didn’t hit the top of the ‘popular list’. If all the bookmarks had used the same URL, Pronet Advertising would have been much more successful.

The article does a good job describing the problem. More than 3,000 people bookmarked the site but three distinct addresses were used. The article suggests using redirection to make sure that all users see the same page. So for example, if the visitor comes in on, he or she should be redirected to

This is sensible but it isn’t enough. Imagine if you have a blog like we do. The article you are reading right now actually appears in three different places, each with a differnt URL! For a while it will be on our front page. It will also be in our archive page for this month. And finally it has its own post page.

Cuzimatter Social LinkmakerUltimately you want everyone to bookmark your posting page because that’s where the article ‘really’ lives. Enter Cuzimatter. By using our clever social bookmarking utility you can ensure that most users bookmark exactly the same page URL, regardless of if they read it from your front page, your archive, your post page, your alternative URL, someone else’s mirror – anything. The Cuzimatter links happily follow your blog post around and make sure bookmark happy users end up bookmarking your page.

If you want a live demonstration just bookmark this page using our Cuzimatter links below. You know you want to. :)

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Cuzimatter Increasingly Amazing Fri, 17 Nov 2006 15:36:00 +0000 Cuzimatter, our social swarmy link maker has been updated! We pulled out all the stops this time and added these new features:

  • Icon Images – Use fancy icons with your social bookmarks!
  • More Options – The new ‘More Options’ menu allows you to fiddle around with the Cuzimatter settings until you’re blue in the face.
  • Better Links – The code generated is now cleaner and works in more situations!

But that’s not it. Today we are also revealing PlugIM support. PlugIM is a new up and coming Digg like site. There are lots of sites like those but PlugIM is one of the few actually making it. Wired wrote about them recently in a blog entry, and Google has picked up on more than 600 pages from their site.

So we’re very happy to let you know that Cuzimatter is the very first Social Bookmarker Utility to add PlugIM support. If you want that sweet ‘Plug This’ link in your blog posting, this is the place to be.

Why are we doing this? Why are we giving you amazing utilities instead of working on our business? Well, that leads me to the final new feature. Every Cuzimatter link set now features a cute little back link to us by default. This link is entirely optional but we hope some people do the right thing and leave our tiny icon in there. We’re hoping this will help establish our online presence before our big product launch. But of course you can leave it out and we’ll still keep giving you the fantastic utility that Cuzimatter is.

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3 Reasons Why Comments Won’t Make Your Fame Thu, 09 Nov 2006 16:46:00 +0000 Today I read this article on Nongeek perspective: Things To Keep In Mind When Promoting Your Blog Through Comments – Nongeek perspective. As you might have guessed, it’s about using comments to get links to your blog.

This might seem like a good idea. If you’re a super commenter you can get your link into very many blogs with a day’s worth of work, right?

Unfortunately there are a few reasons for why these links aren’t worth much:

  • They get ignored. Because of our contemporary ad clutter, surfers have become really good at ignoring everything but the main content of a web page. They came for the content and that’s what they’ll read if they have a choice. Meanwhile your comments are at the very bottom of the page, sometimes even requiring a click to get to! Sure, some people are curious about the comments and will read them but out of those people only even fewer actually click on names of random people unless your comment really blew them away.
  • The links have the wrong context. Usually the link to your blog is described by your name. So if the visitor clicks on your name they get to your blog. This is what the search engines look at. What text surrounds the link? What might the linked to page be about? So those links are not very useful for your search engine rankings. Only people who actually search for you by name find your page – and unless you’re rather famous the number of people who search for you by name might be quite small!
  • Your time is money. In order to make a good mind blowing please-click-the-author comment you need to at least read the actual article. Then it’ll take you another couple of minutes to write a thoughtful comment. So you spend maybe 30 minutes on each comment. Even if your day job pay is lousy, that’s at least $3.25 of income you just lost. Now do that for a 100 links and you just lost $325. You can buy Text Link Ads for less than that and still get more exposure with better context. (Full Disclosure: the link is Playing With Wire’s affiliate link to Text Link Ads.)

Rather than going out to comment for the sake of exposure I suggest reading articles you actually want to read, and comment for the sake of saying something you want to say. Save your marketing energy for bigger things and you’ll be happier, while the money you save can get you more exposure at the same time.

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New Nifty Little Utitility Tue, 24 Oct 2006 23:39:00 +0000 brings you a tiny useful utility that almost every web-master/blogger needs: a digg, and Blink generator. The reason why Alexander took the time to write this was because of the simple reason that all the other ones suck. Cuzimatter (which is the name of the product) is very simple, just enter the URL and title of the article or page, and it will give you the code necessary to paste into your document – it’s that simple.

We’re not really in the market of writing small nifty tools, but if we do write more of them, we will post them so you can enjoy them as well. I mean, what are friends for?

The name of the product is Cuzimatter, and if you have any comments or feedback, don’t hesitate to post a comment here.

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