A little announcement just dropped into my mailbox:
Apple’s cute iPod shuffle now comes in multiple colors. Five different colors in fact: standard grey, pink, green, blue and orange.

You have to hand it to them: Apple knows how to do business. There is probably little doubt that they could have made these colorful little things from the start. The new Shuffle has been on sale for a while, but as opposed to the Nano, it only came in brushed metal grey. Then Apple happily sold that for a while, especially during the Christmas rush.

Then as soon as the novelty of the positively tiny shuffle was past, they made a new announcement. Brilliant colors!

Here’s the page on Apple’s site.